{"id":158829,"date":"2025-12-05T22:54:37","date_gmt":"2025-12-05T22:54:37","guid":{"rendered":"https:\/\/www.alphanetx.com\/?post_type=projects&#038;p=158829"},"modified":"2025-12-08T18:23:39","modified_gmt":"2025-12-08T18:23:39","slug":"alpha-race-gear-2","status":"publish","type":"projects","link":"https:\/\/anx.digital\/he\/projects\/alpha-race-gear-2\/","title":{"rendered":"Alpha Race Gear"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Branding for motocross requires a visual language that can keep up with the sport's intensity. For Alpha Race Gear, we built an identity that feels fast, aggressive, and engineered for performance. The design system creates a cohesive, high-octane world, from the physical gear worn on the track to the digital interface on a smartwatch, positioning Alpha not just as an apparel company, but as a lifestyle brand for those who live for speed.<\/p>\n","protected":false},"featured_media":158830,"parent":0,"menu_order":0,"template":"","format":"standard","project_category":[59,49],"class_list":["post-158829","projects","type-projects","status-publish","format-standard","has-post-thumbnail","hentry","project_category-branding","project_category-e-commerce"],"_links":{"self":[{"href":"https:\/\/anx.digital\/he\/wp-json\/wp\/v2\/projects\/158829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anx.digital\/he\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/anx.digital\/he\/wp-json\/wp\/v2\/types\/projects"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anx.digital\/he\/wp-json\/wp\/v2\/media\/158830"}],"wp:attachment":[{"href":"https:\/\/anx.digital\/he\/wp-json\/wp\/v2\/media?parent=158829"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/anx.digital\/he\/wp-json\/wp\/v2\/project_category?post=158829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}