{"id":158771,"date":"2025-12-03T01:35:22","date_gmt":"2025-12-03T01:35:22","guid":{"rendered":"https:\/\/www.alphanetx.com\/?post_type=projects&#038;p=158771"},"modified":"2025-12-03T23:35:43","modified_gmt":"2025-12-03T23:35:43","slug":"petgrin","status":"publish","type":"projects","link":"https:\/\/anx.digital\/he\/projects\/petgrin\/","title":{"rendered":"Petgrin"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Branding for the pet industry requires a delicate balance of playful energy and professional trust. For Petgrin, we created an identity that feels instantly welcoming and secure. The visual system anchors on a vibrant teal and orange palette\u2014symbolizing health and happiness\u2014applied across a cohesive ecosystem of physical merchandise and digital interfaces to build a loyal community of pet lovers.<\/p>\n","protected":false},"featured_media":158772,"parent":0,"menu_order":0,"template":"","format":"standard","project_category":[59,57],"class_list":["post-158771","projects","type-projects","status-publish","format-standard","has-post-thumbnail","hentry","project_category-branding","project_category-healthcare-wellness"],"_links":{"self":[{"href":"https:\/\/anx.digital\/he\/wp-json\/wp\/v2\/projects\/158771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anx.digital\/he\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/anx.digital\/he\/wp-json\/wp\/v2\/types\/projects"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anx.digital\/he\/wp-json\/wp\/v2\/media\/158772"}],"wp:attachment":[{"href":"https:\/\/anx.digital\/he\/wp-json\/wp\/v2\/media?parent=158771"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/anx.digital\/he\/wp-json\/wp\/v2\/project_category?post=158771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}