{"id":158762,"date":"2025-12-03T01:32:08","date_gmt":"2025-12-03T01:32:08","guid":{"rendered":"https:\/\/www.alphanetx.com\/?post_type=projects&#038;p=158762"},"modified":"2025-12-03T23:38:32","modified_gmt":"2025-12-03T23:38:32","slug":"thrive","status":"publish","type":"projects","link":"https:\/\/anx.digital\/he\/projects\/thrive\/","title":{"rendered":"Thrive"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>In the fitness industry, brands often rely on loud colors to shout for attention. For Thrive, we took the opposite approach: total elimination of noise. We crafted a strictly monochromatic identity that communicates focus, discipline, and high-end performance. This stark black-and-white aesthetic cuts through the clutter, positioning Thrive not just as a gym, but as a premium lifestyle brand that commands authority across wearables, apparel, and digital platforms.<\/p>\n","protected":false},"featured_media":158763,"parent":0,"menu_order":0,"template":"","format":"standard","project_category":[59,57],"class_list":["post-158762","projects","type-projects","status-publish","format-standard","has-post-thumbnail","hentry","project_category-branding","project_category-healthcare-wellness"],"_links":{"self":[{"href":"https:\/\/anx.digital\/he\/wp-json\/wp\/v2\/projects\/158762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anx.digital\/he\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/anx.digital\/he\/wp-json\/wp\/v2\/types\/projects"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anx.digital\/he\/wp-json\/wp\/v2\/media\/158763"}],"wp:attachment":[{"href":"https:\/\/anx.digital\/he\/wp-json\/wp\/v2\/media?parent=158762"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/anx.digital\/he\/wp-json\/wp\/v2\/project_category?post=158762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}